30 July 2010
Fashion’s Night Out is using the hashtag #FNO on Twitter to drum up buzz for the big night.
A hashtag (adding # in front of a keyword) allows twitterers to search for specific topics on Twitter and thus follow a string of conversation. By mentioning #FNO in tweets leading up to 8 September 2010 retailers gain visibility to both Fashion's Night Out enthusiasts and the wider media. Many of our retailers will build buzz in the Twitter community with ‘teaser tweets’, which will allude to (but not outright explain) their plans for the evening.
During Fashion's Night Out, be sure to keep the tweets coming often. Participants will be tweeting live about which celebrities are where and what pieces they’ve fallen in love with.
Of the over 200 confirmed names on our RSVP list, we know British Vogue (@vogue_london), model Jacquetta Wheeler (@jaxwheeler) and designer Anya Hindmarch (@anyahindmarch) will be tweeting on the night about their whereabouts and fashion finds. Be part of the action!
